Knowledge Bombs

 

                I may be off base on this one, but the term “knowledge bomb” in the coaching industry is starting to get old for me.  Don’t get me wrong, I have an unquenchable thirst for increasing my knowledge as much as the next coach but at what point are young coaches actually increasing their  knowledge as opposed to being good at trivia? 

                Coaching is a skill that requires the ability to balance many factors and one of the foundations of those factors is your ability to progress and regress both movements and your programs.  We start teaching our athletes a base skill and make a decision as to how to make it more or less challenging based on the needs of that athlete or group.  As an example, when I first started coaching I had the belief that all athletes should be able to execute a hang clean, back and or front squats, RDL’s, as well as a myriad of bodyweight exercises without really knowing “why” and they had to do it right now.  I still have this belief, but how I get the athletes to execute these movements has changed and I fully understand “why” they are important.  Essentially, I learned from both my mistakes and the mistakes of others along the way and am of the understanding that maybe it’s not those exercises that make a better athlete but the movement mechanics and physiological benefits behind them.  Holding tension, changing elevation, hip hinging, accelerating/decelerating and being able to functionally move one’s bodyweight in space are now at the forefront of my coaching as opposed to being set in the exercises above (even though those movements hold all of those components).  So instead of “knowledge bombs” as to how we program and do these movements why not shift the focus to “why” so that those that like to tweet how much knowledge they have from listening to a speaker actually have to think?  The more we think about movement versus thinking about what movement is best the more we will understand how to progress and regress.  I think it is very clear that all of our athletes should qualify to do any movement. The idea of doing the basics and doing them well before we worry about their ability to do one or a specific group of exercises should be paramount in our learning how to coach.

                I work with many young coaches within our two facilities as well as take on 10-15 interns each year.  I am writing this for them and anyone else that may listen to a different approach to learning how to coach as opposed to just listening to professional speakers.  I know this may come across as harsh, but for those of you that are new to the industry you may not believe this, but ten years ago there was not an option to attend 50 clinics a year in your city.  It is clear that as any industry grows, we will want to learn from those that have had success in it and I don’t want to make this sound like you shouldn’t attend courses and learn from others.  What I do want is for you to start looking at the information in a different light.  If you predominantly work with the general population and have the odd young athlete and go to a clinic that’s main focus are elite athletes you best have the ability to pick out what you can use for this population as opposed to forcing your general population clients into doing what the top athletes in the world are doing. I know this sounds stupid, but if I didn’t see this happen on a regular basis I wouldn’t have much to rant about. 

                I have gone off on clinics and why I won’t be attending many anymore in the past so I will keep this brief.  There are two concepts I want you to think about as you gain “knowledge bombs” each time you go to a clinic.  The first is indoctrination.  Is the presenter teaching you a theory or practice in a manner that makes it seem like you are foolish if you are not already doing it?  Is there something they are marketing or supporting because it is their own or a friend’s product? If you are not sure, take a look on twitter or any social media and you will see the network of people whoring out products and pumping each other’s tires.  The longer I am in the industry the more I see this spilling over into our athletes.  They have come accustomed to the idea that they have to do something or they won’t ever achieve the highest level of their sport.  If you don’t believe me, check out some of the training of your sport hero’s.  Actually I will save you some time, you will see hall of famers doing some crazy stuff, some doing things that align with your thinking and some will be somewhere in the middle.  What do they all have in common if they all did something different?  They are still hall of famers even though they all had different methods that helped them get there even though their training systems all differed.  If you are not picking up what I am putting down here I will make it very clear.  We can all get results with most of our athletes, but there is no set program that will get the same results with all of your athletes (even if someone is trying to convince you otherwise).  When a pro athlete or coach tells you how important a system is that isn’t based on individualizing programs I hope you start asking “why” instead of blindly following this method.  The second is cognitive inertia, which is basically the unwillingness to change thought patterns in light of new circumstances.  We get so set in our ways or traditions that quite often we neglect or forget the importance of critical thinking. 

Within our staff of 30 people I am probably the least likely to become a rocket surgeon.  And to be honest, I like it this way. I have a brilliant group of people I get to work with, learn from, challenge and be challenged by every day.  I also have a group of friends that I talk to about sport daily and to bounce ideas off.  The two concepts above came from two very different conversations.  The first was a conversation with Mark Uyeyama who is the head strength and conditioning coach for the San Francisco 49ers.  We were talking about how people get set in their ways and he told me about 3 hall of fame receivers that all did different training methods.  The second concept came from speaking with Curry Hitchborn who is the head forwards coach for the UBC rugby team.  This conversation had nothing to do with strength and conditioning and everything to do with the culture of sport in Canada.  Both concepts lead me to think about different things within the industry and the beauty of both was they weren’t in a clinic and they were free.  If I can offer one piece of advice when it comes to “knowledge bombs” it is go out and talk to people in related fields so that when you do go to clinics you can start to see what is practical and what is a sales pitch. 

                If you want to learn more about your industry the real “knowledge bombs” are the ones that make you question and grow what you already know and encourage you to learn more about what you don’t.  My thirst will never be quenched.

Yours in Strength,

Joe McCullum

Thoughts on group or team training:

 

As the summer months come upon us I am both excited for the upcoming influx of athletes that we work with and overwhelmed by those that come in with programs from their various strength and conditioning coaches across North America.  This is not meant to knock on those programming for these athletes but to consider a few different approaches that may make you think twice about your summer programming.  In my experience as a strength and conditioning coach coupled with 20+ years of coaching sport I have come up with some of the issues associated with working with teams and some strategies (mostly through mistakes I have made myself or have observed from others) that I feel have helped the quality of programming for groups and teams.  Please keep in mind that when we work with large groups there is no “ideal” way to manage them.  There are so many variables to deal with (age, space, maturity, experience etc.) that for the most part the best you can do for your group or team is the best you can do.  If there was a magic formula or exercise that fit everyone we would all be awesome.  Below are some scenarios, solutions, modifications and considerations that I have adapted over the years. 

1.)    The best scenario is clearly to work with athletes or clients in a one on one situation so that we can individualize everything.  As we all know, what works for one person works for one person and the more people we put into the mix the harder it is to individualize.  For the most part, the groups or teams we work with are pretty resilient given their competitive and physiological age (high school and college level), but this doesn’t mean we should assume they can handle whatever we throw their way.  I also understand that as coaches sending athletes on their way for the summer puts us in a difficult situation as we cannot supervise them and are assuming they know what they are doing and that they are competent in all the movements you have provided for them.

Possible Solutions:

Triage the hell out of your programs.  What I have found to be very effective is to make programs to fit the needs of specific groups.  I will use my university rugby team as an example. We had upwards of 80 athletes ranging from 1^st to 5^th year and ranging from never lifted before to full on meat head.  After our testing day I looked at results, all of the videos (we filmed the last two attempts) and I scanned through all of my notes and came up with these categories (this is just for this group and I have more categories but they are dependent on the group you will be working with):

·         Development or “movement challenged”-Those new to lifting or the weight room setting.  This also included those coming off injury and/or those that showed proficiency in the core lifts but moved poorly or need more practice. In some case, this may also be an older athlete that has gotten away with less than great technique and needs a little re-education.

·         Weight Gain-Those that needed specific hypertrophy programs.  Since this is a University program that plays in a league with grown men (15 a side is not a university sport although it has varsity status so it is boys against men in most cases) so this is the majority of them.

·         Vets-Those that have competency in all of the core lifts and I am comfortable spending the least amount of time with them in a group setting. They need tweaking on technique, but I feel they are fairly self-sufficient.

·         Freaks (I don’t call it this as I don’t want egos to come into play)-Those that move well and are exceptionally powerful and strong and may not require the same amount of volume that some of the others may need and may need some more specific individual work to both continue  and enhance their power and strength.   

As you can see, this seems to be a lot of programming.  In actuality it is not as brutal as it seems (it helps that I have no life and my time constraints are few though) considering I used to give position specific programs.  I have steered away from position specific programs and just made on the spot modifications or in some cases I will make specific changes to an athlete or group of athletes programs on a need to basis.  The way I look at it, I have an expectation for all of my athletes regardless of what sport they play. They must show proficiency in our core lifts, understand how to hip hinge correctly, how to hold tension etc.  With these concepts in mind, programming doesn’t become so horrible.  The only real changes are within the development group where I may regress some of the core movements until they are able to execute them competently coupled with assistance movements to improve proficiency in said movements.  What is different is the load, volume, frequency, intensity and usually a few of the auxiliary exercises.  So the core of the program is the same with the exception of change in reps, sets and percentages.   In the case of sending out programs for the summer, I may keep the same categories but if I am not confident in the athletes technique, I will give them a few options stemming from the core lift such as: Hang CleanàBox Jump or Medicine Ball Throw, Front SquatàFront Split Squat, DeadliftàTrap Bar Deadlift or Romanian Deadlift (this is either written below the core exercise or in a comment tied to the core exercise).  I understand this is not ideal, but either is an athlete spending a summer with terrible technique. I know that I will get them back in the fall and I will be intensive on technique in the first phase of our programming for all groups. 

2.)    The next best scenario is small group training.  I understand when we have a small gym and are responsible for 100’s of athletes this can be near impossible.  Having said this, there are times in the day, month or year where we can be more impactful. 

Possible Solution:

·         Have an eye for detail by taking advantage of any time you get a situation where you can work within a small group or individuals (i.e. summer time while a large portion of your athletes are back home or with your injury rehab athletes).  Although this is not ideal for those that are away for the summer it gives you more time to focus on movement in a somewhat controlled atmosphere as opposed to having 30 people in the gym or on the field at once.  Now that I have years of experience with individuals it makes it far easier to point out dysfunctions or technical issues in a group setting which allows us to intervene far quicker than letting things slide because we don’t have the ability to spot some of the smaller details.

·         Have interns or an internship program.  I understand that the majority of interns we will get are nowhere near qualified to run a group while you take time to work with one athlete or a small group, but once you have a level of confidence in both your athletes and interns, start to separate the athletes that need specific attention.  This doesn’t mean you need to give out individualized programs but at the very least it gives you time to make regressions or progressions as needed. 

·         With the boom in technology, use apps such as: Ubersense or Coaches Eye to film (or have interns or athletes do it).  This gives us the ability to either give instant feedback if we were unable to watch someone specific or to review the film, give feedback via the app and email it to the athlete in your downtime.  This also gives us the ability to help our athletes when they are home for the summer or away as they can easily film themselves and send it to you immediately.

 

3.)    Use your testing sessions for more than data collection.  Our ultimate goal is performance and I am not against testing by any means. Maximal tests are the few times you can assess your athletes under high speeds and loads.  I know everyone loves the FMS, but if you are into seeing dysfunction, learn to observe and correct it at high loads and speeds. Testing should be used for so much more than it currently is and should be a huge consideration in your athletes programs.

Possible considerations:

                We test teams to get baselines, comparative data, see results, spark competition and build camaraderie but do we ever use those tests as an assessment of movement?  I don’t mean do a movement screen coupled with your strength, power, speed, agility and conditioning testing.  I mean watch how the athlete moves in these tests, address it, assess it and correct it. Do we come up with commonalities understanding the sport, specific positions, different body types, experience levels and past injury history so that we can program efficiently for large groups? Do your summer programs consider these factors?

                I understand that quite often there are not enough hours in the day to execute our plans to perfection.  Having said that, if we actually spent more of our professional development time with other coaches we should be able to come up with some level of a solution that is more than adequate.  To me, there is nothing worse than being in a weight room setting and the coaches are nowhere to be found. Programming is a small part of what we do that takes up a large portion of our time, but if sport or position coaches just placed their daily plans on a sheet of paper and gave it to their athletes and said “go do this, I’ll come check on you periodically over the next hour” they would not have a job for very long.  If you work with groups or team’s your organizational skills need to be impeccable. This doesn’t just mean you have sweet program packets.  It means the setup of the gym, the pairing of specific subgroups, the space and equipment you have available, the skills or lack thereof of your athletes all need to be accounted for when considering your programs.  There is no magic solution for group training guys but I hope some of these points help and as always please do not hesitate to contact me with comments or questions.

Yours in Strength,

Joe McCullum

 

 

Thoughts on how we learn in the coaching, fitness and therapy industries

I am fresh off the clinic season and ready to start putting everything I have learned in the past 5 months to practice…Just kidding.  I think after 15 years in the industry and over 70 clinics/conferences I have come to the conclusion that this is probably not the best way for me to further my professional development.  This doesn’t mean I don’t see value in it, it just means I am ready to pave a new path for learning in the coaching industry. It is important to note that I work as a sport coach, strength and conditioning coach as well as a manager that over sees 25 plus employees.  So the clinics that I attend usually have something to do with all three aspects of what I do professionally. In the past month I have attended two great clinics that sparked my urge to write this.  Our regional NSCA clinic was excellent from beginning to end as was the IHRSA (The International, Health, Racquet and Sportsclub Association) conference and trade show. Both completely different in content but both had tremendous speakers. 

After creepily staring (some may call it stalking) at one of the girls leading a Zumba class during the trade show for an abnormal amount of time, I had an epiphany.  IHRSA does something a little different than other conferences I have been to and they do it well.  There are key note speakers every day (Royal Society of the Arts and TED Talks caliber).  The key notes speak to what their specialties and professions are and tailor it to the conference.  To be honest, a plumber would have found value in listening to these speakers.  This is then followed by a wide array of speakers from all aspects of business, professionalism, human resources, social media etc.  If it has to do with the business side of things, they have it covered.  The NSCA clinic is far more practical from the coaching and networking side of things.  So while these were fresh in my mind, I thought to myself that both clinics had great content but something was missing.  There were thousands of people at IHRSA and the NSCA clinic was sold out and capped at 120 people.  As the “people person” that I am, I really noticed something both spectacular and alarming at both conferences.  The attendees ranged in age from 20 to probably 70 in some cases with all different experience levels and professional backgrounds.  As amazing as it is to see multiple generations sharing their love for learning and continuing their education it made me wonder how as presenters, teachers or coaches we can captivate such a diverse population.  I am willing to guess some of the older population are still learning how to use their smart phones and are slightly unclear as to how the Facebook thing works yet while the younger generation lack interpersonal skills because they wouldn’t look up at the speaker from their phones or tablets. 

            I wanted to touch on this since we live in a time where people no longer need to think things through because the answer to everything can be found on our smart phones yet we have not changed the way we teach or learn to adapt to specific stimuli.  Remember, the internet moved from being the inner lining of our swim trunks to some horrific sounding dial up connection to having all of the world’s info available at your fingertips in just the last 15-20 years. So I pose the following questions to those of you that are presenting information or are in the learning seat to provoke thought and to challenge the new age of learning and professional development in the coaching, therapy, personal training and fitness industries.

1.     Has our way of learning aligned and adapted with all of this new technology?  This doesn’t mean we just teach with a smart board or use technology to get our message across.  This means does the message you are trying to portray get across to your audience in a means that will foster retention of the topic?

2.     Do you understand that technology is here to stay whether you agree with it or not?  Do you have the ability to not be frustrated that certain generations are reliant on technology and that your message may need to be modified to suit a generation that doesn’t always retain information the same as you may have?

3.     Are you clear as to why we now have the attention spans of a goldfish?  Does it make sense to you that even when talking to educated people their attention will shift fairly quickly if you haven’t “hooked” them in the first few seconds?

a.     Do you understand the difference between being a cheerleader and being a dynamic presenter and why energy as a teacher, presenter or coach is so important?

b.    Why would someone continue their education by listening to you when they can find the majority of information online? 

4.     Do we consider that in any given conference the audience may be from diverse backgrounds? In the therapy, personal training and strength and conditioning conference world there is often a gap in knowledge, experience, age and scope of practice.

a.     It should be understood that the presenters should not have to cater to all backgrounds but can their message or premise be understood knowing this?  

5.     Do you believe “common sense” to be a necessity or even a valid premise when all answers can be found so easily?  Remember when it was common sense to believe the world was flat and all that challenged it were burned at the stake?  Things have changed and we need to be able to adapt to the fact that a lack of common sense is not the issue. The lack of critical thinking and the understanding that there are consequences for every action are the root of us changing our continuing and developing education systems. 

6.     Do you understand the difference in being knowledgeable about your practices and being good at trivial pursuit?  One can articulate a message to anyone with a deep understanding of the topic and one can regurgitate information.

7.     Is there a balance in your teaching methods that can bridge the gap between the base scientific principles and the practical components needed to fit the diverse populations that you may be working with? 

a.     If not, do you have a diverse staff that can help to bridge the gap between the science and practical side of things? I am lucky, I work in a setting that covers all scopes of practice and I am surrounded by people that are way smarter than me. Our different backgrounds allow for professional development to occur daily.  If you are not this fortunate, do you speak with other professionals on a regular basis to bounce ideas off of each other?

8.     As someone in the learning seat, do you have the ability to decipher what may be useful to your practice? Do you have the confidence in your base knowledge to not let your ego overtake the message set across to you?

a.     Can you take what is being said, understand the population, experience levels and abilities the presenter is talking about and modify it to fit the population you will be working with?

b.    Do you understand the value of being taught and coached by different people throughout your life?  How something this simple can have a positive effect on your career even if the teachers and coaches were not actually very good?

9.     Are you of the understanding that if there was something so amazing that it would make everyone better that we would all be doing it? Or are you just trying to sell something?

10.  Do you speak in absolutes? If so, your critical thinkers in the group may tune you out pretty quickly.

11.  Do you exude the utmost level of professionalism?  Do you tell the audience to feel free to email you with questions and then proceed to ignore your emails? Do you share all of your content or are you fearful that someone may steal it and use it for evil?  Do you speak down to people when you assume they know what you are talking about so they feel stupid?

12.  Do you practice what you preach or are you just presenting to get your name out there?

13.  Do you have a circle of friends through social media that pump each other’s tires without knowing if you are actually good at what you practice as opposed to being good about talking about what others should practice?  Have you created a false resume of how great you are at presenting or writing vs. actually being or have been a coach, therapist, personal trainer etc? This may bode well with those that don’t have the ability to think critically, but those that do may shut you out pretty quickly.

14.  Do you have a history of practicing what you are presenting upon? This is not a necessity, but having the ability to connect on a different level with your audience certainly helps.

15.  Do you love what you do? Other than friends and family is this your passion?

For those of you that know me, I thrive on negativity but I am not an unhappy person.  I like being driven by hate and anger.  Some psychologists may call this a “problem”, but I can honestly say that I love my life, my career, my family and friends and 1 or 2 of the people that I work with (I’m kidding, I have the best team and clients around which balances me out).  So please take everything I have said here with a grain of salt.  The intent isn’t to knock what we have been doing because there are some amazing professionals in our industries, the intent is to question if it is the best way for us to learn in a time when it doesn’t take work to find answers to questions.  At the very least, bounce ideas off of your colleagues so that you may achieve some level of balance.  As always, if you have any questions or comments, please do not hesitate to email me at joe@level10fitness.com

"One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result, and the knowledge of the value of the result to the community."

  --  Albert Einstein

Yours in Strength,

Joe McCullum

Director of High Performance Training and Staff Development

Level 10 Fitness Inc.